How Important is Product Photography in Ecommerce?
Electronic commerce has been around for several decades, and since the beginning of the 2000s, it is obvious that E-commerce is here to stay. The coronavirus pandemic has further accelerated the transition to online shopping. Today, billions of people around the world buy a wide variety of products on the Internet at least occasionally.
If you have decided to appear in the E-commerce market, congratulations, your business idea can bring you a significant amount of money. It is the fastest growing market and will probably completely replace brick-and-mortar stores in the following years. But even though success is within your reach, there are certain steps you must not skip if you want to maximize your potential. In order to boost sales, the product photography is indispensable. So let’s learn all about eCommerce product photography together.
If this article we will cover:
If this article we will cover:
1. What is product photography
2. What is E-commerce product photography?
3. The importance of high-quality product photography in eCommerce
• Product information
• Professionalism
• Engagement and SEO
• Branding
• Increases sales
What is product photography?
First, we want to explain to you exactly what product photography is because it is a type of photography that was around long before the Internet and electronic commerce. Since the advent of newspapers, billboards, and other types of advertising, product photography has been an essential part of every advertising campaign.
This specific photography technique serves to give the customer an accurate representation of what the product he or she wants to buy looks like. But it should also attract the customer to choose that particular product instead of some other one, offered by rival companies. That is why it is necessary to make attractive photos that emphasize the best parts of the product while making the flaws invisible.
What is E-commerce product photography?
Having an E-commerce website has so many advantages and just a few downsides. The possibility to offer your product or service to the whole world is certainly the biggest advantage, and we believe that you are familiar with other advantages as soon as you decided to embark on this venture.
But we guess you are probably more interested to hear about the drawbacks. The customer cannot have physical interaction with the product, which can lead to the customer being reluctant to spend their money on it, and that is one of the very few downsides. That is a problem you can overcome thanks to E-commerce product photography, which is the main topic of our article.
We have already explained to you what product photography is, and there is no significant difference compared to E-commerce product photography, except that the photos are intended for websites or social media and not for newspapers or billboards. Research has shown that 90% of customers take the visual aspect as the most important deciding element when they buy online, which shows how important it is to bring the product to life with the help of professional photos.
The importance of high-quality product photography in E-commerce
Now that you understand the fundamentals of E-commerce product photography, we can shift focus to the significance of it in many different fields of business.
Product information
We believe that you often skip the written product description, even though it is very detailed and informative because you are looking for quick info that only a photo can give you.
Even if you read the written description, it’s usually after the photo caught your eye. You can sell the best product in the world, but product photography is the key. It is a way to strike a balance between visual attractiveness and providing product information. There is no better way to achieve this, we stand by it and the statistics also confirm it.
Professionalism
When there is no product photo or it is low resolution, it is detrimental to your brand image. If you want to give the impression of professionalism, make product photography your priority. Stand out from the crowd. It’s certainly not easy because the competition is immense, but don’t give up. A fluent website and professional photos speak for themselves and every customer will remember that you are professional. That is the first step of creating a loyal customer base you can count on which is necessary for long-term company success.
Engagement and SEO
SEO is the holy grail for every business nowadays. Search engine optimization is a process that includes various actions to improve website traffic. Each search engine has its own rules, not all of which are known so that the position on the search engine cannot be manipulated.
What we know for sure is that high-quality product photos on a website have a positive impact on SEO. Product photos that are posted on social networks as part of a marketing campaign improve engagement. The more people engaged with your post, the more positive it is for the SEO process.
Branding
The quality of the product or services your offer are not enough. You have to build a brand. The logo, slogans, and influencers you work with are very important for the brand. Product photography is also an important piece of the puzzle. You have to take into account that the audience recognizes you by colors, lighting, and background, and this is only possible with consistent product photography.
Increases sales
Product photography can be appealing to the customer to make them buy even a product that otherwise would not. Just think about the marketing campaigns of the biggest companies. You want to buy a pair of Nike sneakers or a Gucci bag every time you see them. That’s why product photography is one of the biggest income generators.
Are you ready to transform your business with our assistance?
Visual learning is the easiest way of learning for more than 65% of the population. What does it mean? Anyone who is a visual learner understands photos better than written words. That’s why you have to take advantage of it. We can assist you. Fill out the intake form and we will contact you promptly to schedule a meeting where we can thoroughly analyze the current situation and create an action plan.