Branded Video Production – What is it and Why Invest in it?

Why you need branded video content?

We live in a world that thrives on digestible and readily available content. Video content fits this description because of its ability to keep an audience engaged and display information entertainingly and creatively. However, with so many video formats available, it can be confusing what format will work best for you and your company. 

Thousands of companies are utilizing branded videos to help transform their brand into something memorable. On a simple level, a branded video is an opportunity to present your company at its very best— to tell your customers who you are, what you’re about, and why they should participate in your product/service. It changes how people view your business and builds rapport between the consumer and your brand.

Let’s Dive Deeper into What a Branded Video is

Learning what a branded video is and what it can do for your company can bring significant benefits you’re your brand. As we stated, branded video content is a way to boost your brand’s mission or statement. However, brand videos are not like traditional advertisements. They often don’t even talk about the brand, and the company remains hidden in the background. These videos are designed to connect to your audience by humanizing your brand and making it more relatable and enjoyable.

It is necessary to be unique and entertaining helping audience create opinion about your company and be able to distinguish from others right away. Branded video content should be short to keep the viewer’s attention, usually under 60 seconds.

Videos are Engaging to Your Target Audience

It will come as no surprise that a video is an effortless way to keep your audience engaged. With technology at its peak, we are using screens more than ever, and our attention spans are shorter than ever. For these reasons, many companies have acknowledged that the best way to spread awareness about their brand is through the utilization of branded video content. 

The statistics don’t lie. In our digital world, it is easy to see that videos are the #1 way to reach millions of people. For example, a study conducted in 2019 reported that the 5 leading video platforms reached over 7 million people in the age groups of 14 and older.   Branded video content can drive higher amounts of organic traffic to your brand because of its ability to keep your target audience engaged over other traditional methods.

Allows for Stronger Storytelling

To have a successful marketing campaign, you need a storyline that will keep your audience watching. With a vivid storytelling video, you can get the audience invested in your company and help them understand how your product will benefit them.  Text alone does not have the same emotional effects that video content does. Video plays on emotions and not just facts and figures. The best marketing strategy will always leave a lasting impact on the audience. 

Make an Emotional Impact

Emotional marketing has been used for as long as advertisements have existed. Playing on the consumer’s emotions opens the door to creating a long-lasting first impression. This impression often follows the consumer throughout their day-to-day lives and can hugely impact what they do and don’t purchase.  An efficient way to use emotional marketing is through video branding.

Your brand can produce a video that displays emotions that motivates the audience to purchase your product because the feelings they experienced when watching your advertisement was memorable.

Enhances Your Brand Awareness 

There is no better way to communicate what your brand stands for than through the art of images. With branded video content, you can create a visual image of your brand and tell its story. You will find it easy to tell your target audience what your brand is, what it stands for, and its overall mission. 

Additionally, branded videos can help to create a clear and consistent message about your brand even as you develop new products and services. You can choose to use video to maintain an existing brand or bring a new one to life.

Gain the SEO Benefits

Video marketing is more than just creating unique and engaging content for the user. Video branding content production can have a huge impact on your SEO rankings. Data shows that Google is more likely to rank websites that contain quality videos higher on their pages than websites with only text and images. The reasoning behind this SEO boost is how Google’s algorithm chooses to display website content.

For example, when you search for something on Google, you may come across thumbnails of videos next to website links that contain the content you were looking for. According to Brightedge, 26% of Google search results are thumbnails, and these videos keep consumers on their site for about 50% longer.  So, if you are looking for one of the best ways to increase organic traffic and rank higher on Google, adding a video to your site will be sure to do the trick! 

The Take-Away

Branded video production is a simple and highly effective way to engage your target audience and create a memorable brand. 

Now that you know how important branded video production is, fill out the intake form and make an appointment with us. Here at AA Frame, we are ready to create a unique story about you! We cant wait to hear about your brand and discuss all the ways we can help you connect with your audience and increase brand visibility.

Photo Credit: Greg Lewis/AMC/Sony Pictures Television